Developing a logo is one of the essential marketing strategies for businesses today. Logos are stamped on brochures, ads, leaflets, and websites and even on the products of your business. Before setting out to design the perfect logo, it is necessary to keep in mind some of the factors that can help you build the best logo for your business. Here are five tips that can help you to develop an excellent logo for your business!
1. Have a unique idea
Most of the notable and successful company logos around the world are based on a unique idea that only the business understood. The key to building a perfect logo and even a successful brand is to ensure that the main idea behind the logo is unique. Many designers will use a copy-paste approach to reduce the time it takes to create the logo but this only hurts your brand. Adopting a unique logo that other companies do not use requires you to have numerous unique ideas that you can choose to incorporate in the logo.
2. Keep away from stock images and clip arts
You should refrain from the use of borrowed pictures and clip art when designing a logo for your business or for a client. Stock images are available for the public and using these images will affect the uniqueness of your company’s logo. Clip arts, on the other hand, discourage creativity as designers who use these images can easily piece up a logo in a few minutes. However, the logo will not be unique since everyone has access to clip arts.
3. Exercise your creative powers
Unique logos seldom arise from copying ideas from companies with perfect logos. The ability to brainstorm and exercise your creative powers can help to identify some of the possible ideas to incorporate in the logo. There are different sources of inspiration that can inform your logo. You can get great ideas from books, websites and the portfolio of exceptional logo designers.
4. Choose a typeface that is easily readable
Not only should you love the logo design that you choose but it is also prudent to choose a typeface that is easily readable. The font type and size that you use should make any text written on the logo to be easily readable. While this seems like a pretty easy task, it may take some time before you select the right type. One quick tip is to type in the letters in the logo when designing the logo.
5. Add personality to the logo with the right color
The color that you choose for the logo will say a lot about your company or website. Start-ups and new companies offer great flexibility in the color schemes that a designer can adopt. The current trends in the design industry can also offer an opportunity for you to exploit a suitable style. For example, you can choose to incorporate the contemporary and stylish design or stick with the classic color design.
Having these suggestions in mind can help simplify the design process and lead to the creation of unique logos. Great logos improve the visibility of your business by offering a unique brand identity that differentiates you from your competitors.